Product-Market Fit.
The point where your product satisfies a strong market demand, meaning people genuinely want what you built.
Product-market fit is the moment your product clicks with a real market. Users don't only try it. They keep using it, tell others, and would be upset if it disappeared. Demand starts pulling the product forward instead of you pushing it.
Before fit, growth is a grind and retention leaks. After fit, the problems change: now you're racing to keep up with demand. Knowing which side of that line you're on tells you whether to keep iterating on the product or pour fuel on growth.
You reach it by shipping something real, watching how people actually behave, and tightening the loop. An MVP exists precisely to find this signal quickly and cheaply.
Let's build
something
together.
Starting something new, or fixing something that has been limping along? Tell us what you're working on and we'll come back within 24 hours with an honest read. No sales pitch, no obligation.