Fitness & Wellness Platform
Personalized training programs with native mobile apps
A fitness entrepreneur wanted to scale their in-person coaching business with a digital platform that could deliver personalized exercise plans, track nutrition goals, and provide coaching through native mobile apps.
The Challenge
A fitness entrepreneur wanted to scale their in-person coaching business with a digital platform that could deliver personalized exercise plans, track nutrition goals, and provide coaching through native mobile apps. The platform needed to handle subscription billing, push notifications for workout reminders, and progress tracking with charts and milestones.
Our Solution
We built the backend with Django REST Framework to manage user profiles, workout programs, nutrition plans, and coaching content. React Native powers the iOS and Android apps with smooth animations for exercise demonstrations and intuitive progress dashboards. Stripe handles tiered subscription billing with free trial support. Push notifications via Firebase keep users engaged with workout reminders and milestone celebrations.
The Results
Grew to 8K+ active users with a 35% month-over-month growth rate
Achieved 72% subscription retention rate after free trial conversion
Push notifications increased daily active usage by 28%
Technical Approach
Django REST Framework provides the API layer for user data, workout programs, and progress metrics. React Native was chosen for its ability to deliver smooth, native-feeling animations critical for exercise demonstrations. Stripe Billing manages the subscription lifecycle including free trials, plan upgrades, and dunning management for failed payments.
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